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CESAR .
2023-07-10T12:57:12
CESAR aims to become an international center for generative A.I. innovation, per WIRED magazine
“Created in 2000 to halt urban decay in the city of Recife, the initiative has brought thousands of tech jobs to the region.”
The world is littered with ambitious tech hub projects that set out to revive and reinvigorate cities that have lost their purpose. The recipe is often the same: some token government support, some tax incentives, and a lot of PR. Many – probably most – fail. But nearly a quarter of a century after it was launched, Porto Digital has turned Recife into a bona fide center for Brazil’s emerging tech and creative economy sectors, with more than 350 residents, from global players to cutting-edge startups,” as reported by tech innovation writer Angelica Mari.
The core idea behind Porto Digital, founded in the late 1990s, was “triple helix collaboration,” to bring government, academia, and business together to drive societal change, per Silvio Meira, one of the founding fathers of the renowned tech park in Recife, Brazil.
CESAR, one of Porto Digital’s founding initiatives, conducts research, design, and innovation (RD&I) projects for some of Brazil’s largest companies and global innovators including Dell, Ford, HP, Lenovo, Motorola, and Samsung – to name a few. The center is also a “breeding ground for some of the leading startups born in Recife, having supported more than 220 new businesses over the past few years,” according to WIRED magazine.
One of the current goals of the renowned institute is to “become an international center to train businesses in how to adapt to generative A.I. and help their employees become ‘generative A.I. natives.’ We are focused on testing new ways to enhance productivity by combining human and machine input to create or enhance design, content, and code,” said Eduardo Peixoto, CESAR CEO.
To read the full WIRED magazine feature article, click here.
CESAR Innovation Center in Recife, Brazil is one of Latin America’s most renowned institutions for world-class research, design, and innovation on-demand. For more than 25 years, CESAR has been a trusted partner for some of the best-known brands seeking to co-develop breakthrough innovations that up-level their competitiveness and productivity.